Build
Products engineered in house, from first line of code to first customer. Small teams, senior hands.
A collective of proven operators
We build the software we'd want to run.
inhouselabs is a collective of proven operators. We build SaaS products in house, and back founders who have lived the problem they're solving.
What we do
Three disciplines, one team.
Back
Seed investment in software where our operating experience compounds the outcome.
Operate
Go-to-market, structure and scale. The parts after the demo that decide the result.
How we work
Start small. Get it working. Build from there.
AI has changed what a small team can attempt. The ability to spot a problem, explain it clearly and check the result is what keeps paying its way. That is the method we use on everything we build.
Start with a problem you understand
The best products come from people who have lived the problem. We start with what you know about your work or industry, not with the technology.
Make it concrete
A clear brief and a small first version. One useful feature that does one job well beats a long list of ideas.
Prove that it works
Every change has a purpose and a way to check it. We decide what a good result looks like before we build, then test against it.
Build beyond the first demo
Accounts, customer data, security and releases. The unglamorous parts that decide whether real customers can rely on it.
About
A career spent making things work better.
inhouselabs was founded by Tom Moore. He started with freelance clients, built a process automation business by hand, grew it to £5m a year in revenue and 30+ people, and then exited to align with the generational shift in the market.
Before and alongside that, he built systems and efficiencies in defence and for global corporates. Together, the team brings a combined 60 years of knowledge across tech development, sales and management: working out what matters, what breaks and what is just noise.
inhouselabs is the venture studio that experience built: a place to develop our own products and invest in people with ideas worth building.
60 yearsCombined knowledge across tech development, sales and management
1 exitA process automation business, grown and sold
6 active investmentsAcross 6 different industries
“Keep it simple. Keep moving.”
inhouselabs learn
Build the app you keep talking about.
We teach the method we use. Short guided lessons, copyable prompts and the project files behind our own work, from first setup to launch checks. Start with 22 free lessons. No account needed.
Contact
Tell us what you're building.
A line or two is plenty. We reply within two working days.